How absolutely do we need to be in the insta hype?
For the past three years or so, it’s been a big topic after every brand workshop: “Do we have to play on social media?” I always sigh in agony then and roll my eyes. The social media post is the new big space, that’s for sure, and somehow we can’t get around the social madness. But nobody I know really likes the whole thing. But well, eyes open and through. Eyes open? Yes – because we need to find a good, inexpensive content manager who understands the (often complex) business of my customers, who writes easy-going, inspiring texts, who delivers the most attractive content every day, and who is always in a good mood. Cheap, sure, we already had that. If you know someone like that, please contact me immediately! Or insta-profile … And then I always ask myself one question: How socially compatible, how meaningful, empathetic or even appreciative can we promote our brand on social platforms? How can we stand out from the creepy successful tiktok posts? Can we at all? A response is requested.