Highest quality for work full of precision: HORICO products are for people who are very precise in their work.
New positioning, new corporate design, new sales story and imagery, claim „Ganz genau“ – in english more or less „precisely“.
HORICO
VA-Q-TEC
Brand manual for a company whose efficient technology saves expensive energy in areas we use every day: in the transport of pharmaceutical products, in refrigerators and freezers, in buildings, in technology & industry, and in automobiles and aircraft.
TELEKOM IBU
The Culture Journey of Telekom’s Inernational Business Unit resulted in this book as a travel companion. Honored with the “Best of Corporate Design” Award.
Change Communication.
MEDWORK
Products for the attentive: New positioning, new product naming strategy, corporate design refresh, new imagery, new claim “for mindful people”.
FÜRTH
Corporate design and numerous implementations for the Tourist Information.
Claim “Zum Glück gibt’s Fürth”.
(Fortunately there’s Fürth)
TELEKOM MNC
“The Deutsche Telekom Multinational Corporations philosophy is the story of overcoming boundaries and limitations: unlimited communication, unlimited possibilities, unlimited imagination. It is the philosophy of cooperative people in a mobile world. We see ourselves as pioneers for a future without borders.”
Brand workshop, brand book and claim
ETO GRUPPE
Brand workshop and corporate design for one of the largest producers of electromagnetic drive components, sensors, electronics and software for the regulation and control of highly dynamic processes in the areas of mobility, vehicle technology, industrial plants, medical technology equipment or food production. The claim also emerged from the workshop.
DIE JÄGER
The “Handbook for Hunters” was one of our first results of conceptual brand development. Together with Martin Dess and Uli Paulus it was already created in 2009 and received three awards. #proudof
