When and for whom is a brand workshop worthwhile?
Just go for it and see what happens or develop the brand strategically? If in doubt, do both! Fans of agile working and development methods think a lot of starting
So what makes a company a brand?
With archetypes and primal stories to brand self-image. The likeable man in the picture is Mr. Wiegand, owner of “The Phoenix Wine House” and successful sommelier and delicatessen dealer. Until
Your target groups – the unknown beings
About drives and motives. A few years ago, I offered to write an article for the editor-in-chief of the Chamber of Industry and Commerce’s member magazine about the fact that
How meaningful, appreciative and purposeful can social media be?
How absolutely do we need to be in the insta hype? For the past three years or so, it’s been a big topic after every brand workshop: “Do we have
