"People don't read posts, they just read what interests them ... sometimes it's a post."
loosely based on Howard Gossage
The insights and results of an Büro MK brand workshop are often surprising and always numerous. For brand managers and in-house design departments, we therefore recommend the Brand Book, which you can optionally add to the workshop. All results relevant for brand communication are recorded in it. From the brand core to the why, how and what, the elevator pitch, claim or storyline to the customer benefits. Of course, it is also possible to produce the Brand Book together with your company’s corporate design manual.